Last updated: November, 2021
You can use the Cookie Consent Manager to determine whether you consent to the use of cookies, web beacons, and similar technologies for analytics and advertising purposes. You can modify these settings or withdraw your consent at any time by accessing the “Cookie Settings” link located in the footer at the bottom of any Plume websites.
With this Cookie Policy Plume Design, Inc. (“Plume”, “we”, or “our”) would like to provide you with all the necessary information about the cookies, web beacons, and similar technologies (collectively the “Cookies”) in connection to our websites, applications, services, and products (collectively the “Services”) and your choice options in this regard. This Cookie Policy shall be read in conjunction with our Privacy Policy and the information regarding Cookies which the Privacy Policy contains. This Cookie Policy is applicable regardless of how you access and make use of the Services, including the access via mobile devices and applications.
What are cookies, web beacons and similar technologies?
Cookies
Cookies are small data files stored on your hard drive by a website. They contain information that is transferred to your computer’s hard drive when you make use of our Services. There are different types of cookies:
(i) session cookies expire at the end of your session (e.g. when closing your browser) and enable Us to track your activities during a particular session
(ii) persistent cookies remain stored on your device between sessions for a predetermined period of time and enable Us, for example, to track your settings or activities on our Services
(iii) first-party cookies are set by the provider whose online service you are using (e.g. the operator of the website you are visiting)
(iv) third-party cookies are set by a provider other than the provider whose online service you are using (e.g. the operator of a website other than the one you are visiting)
Web beacons
Web beacons (also known as pixel tags or clear GIFs) are small graphic images that are used in connection with the provision of our Services, and which typically work in conjunction with cookies to track the use of an online service by its users. For example, when We send you emails, web beacons allow Us to track if you opened the emails and clicked links to measure campaign performance and improve features.
Similar technologies
Similar technologies are technologies which enable the entity using it to track your user behavior. This can be done by local shared objects or local storage, such as flash cookies, HTML 5 cookies and other web application software methods, all of which store information in your browser or device. Additionally, there are other technologies that function without local storage in your end device and instead make use of, inter alia, browser functions. In this context, a “fingerprint” of your system is created that serves as a unique identifier.
To learn more about Cookies, visit www.allaboutcookies.org
Why do we use Cookies?
We use Cookies to collect information about your browsing activities (including your browser type, operating system version, domains, IP address, the URL of the page that referred you, referring/exit pages, the different actions you performed, such as page views, how you interact with our Services and with third party links, traffic, and usage trends), and to distinguish you from other users of the Services. This aids your experience when you use the Services and allows us to improve the functionality of the Services.
When you use our Services, we collect certain information by automated means, using technologies such as Cookies and browser analysis tools. In many cases, the information we collect using Cookies and other tools is used in a non-identifiable way, without any reference to personal data. We may use Cookies to make website sign-in and usage more efficient and to tailor your browsing preferences and improve the functionality of our website. Cookies can be used for performance management, collecting information on how our website is being used for analytics purposes. They can also be used for functionality management, enabling us to make the user’s visit more efficient by, for example, remembering language preferences, passwords, and log-in details.
We may also use pixel tags, click-through URLs, and web beacons on our website. These are tiny graphic images placed on web pages or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, the pixel tags and web beacons generate a notice of that action. These tools allow us to measure responses to our communications and improve our web pages and promotions.
What types of Cookies do we use?
We use session Cookies to keep you logged in while you use features of our website; these disappear after you close your browser. We also use persistent Cookies, which stay in your browser and allow us to recognize you when you return to the website.
We use the following Cookies:
- Essential Cookies (Strictly Necessary). Some Cookies are strictly necessary to make our website or apps available to you and you cannot use them without this type of Cookie. For example, we use authentication Cookies to remember that you have logged in for the duration of the session. We use this information to provide you with our Services, prevent misuse, and ensure our website and apps are working properly.
- Personalization Cookies (Functional): These are used to recognize you when you return to the Services. This enables us to personalize our content for you, to provide you with a customized experience on our website and apps, and to remember your preferences (for example, your choice of language or region).
Analytics Cookies. We also use Cookies for analytical purposes to better understand how you use our Services and how you navigate our website, to measure the effectiveness of our customer communications, to diagnose and fix technology problems, and otherwise enhance our Services. We may use our own analytics Cookies or third-party analytics providers to collect and process certain data analytics on our behalf.
- We use Google Analytics, an analytics service provided by Google LLC and Google Ireland Ltd. (“Google”) for continuously improving our Services. Google Analytics makes use of cookies that will be stored on your device and that make it possible to track your usage of our Services. The data (including your IP address) regarding your usage of our Services collected by the cookies are usually transferred to a Google server in the USA and stored there (see additional information for users in the European Economic Area below in this section). On our behalf, Google processes this data to evaluate the use of our Services, to compile reports on usage activities and to provide us with further services associated with the use of our Services. Your IP address transmitted in the context of Google Analytics will not be combined with other data from Google. You can prevent the collection of data through the Google Analytics cookie by adjusting your browser settings accordingly. If you deactivate cookies, you may not be able to use all functions of our Services to their full extent, however. In addition, you can prevent the collection of data related to your use of the Services (including your IP address) via the Google Analytics cookie and the processing of this data by Google by installing the following browser plugin: https://tools.google.com/dlpage/gaoptout?hl=en. or via Google’s Ads Settings or Ad Settings for mobile apps. You can learn about Google’s practices by going to https://www.google.com/policies/privacy/partners. Further information about Google Analytics can be found in the Terms of Use and in the Privacy Policy of Google. These third-party analytics providers may also collect information about your use of other websites, apps, and online resources.
- We use Google Tag Manager, which is a tag management system that allows JavaScript and HTML tags to be quickly deployed and uploaded on our website for tracking and analytics. You can learn more about Google Tag Manager’s privacy practices by going to https://policies.google.com/privacy?hl=en. Further information about Google Tag Manager can be found in the Google Tag Manager Terms of Service.
Marketing Cookies. We allow third-party advertising partners to use Cookies on our website to collect information about your browsing activities over time and across websites. We also work with these third-party advertising partners to market our services to you on other websites, apps, and online services. For example, we use advertising services provided by third-party ad partners, such as Google Ads. Through a process called “retargeting”, each service places a Cookie on your browser when you visit our website so that they can identify you and serve you ads on other websites around the web based on your browsing activity.
- We use Google Ads to advertise on our website and third-party websites to previous visitors of our site. Google Ads is provided by Google LLC and Google Ireland Ltd. (“Google”). The advertisements are displayed on the basis of information that is stored in cookies which Google places on your device. The text files include information, on your visit of our website, in particular product views that is read-out in the course of subsequent visits of this or third-party websites for specific product recommendations. The cookie includes a random alias. In case you visit our website within a certain period of time and view our products, Google is able to recognize you by means of the alias. However, the information cannot be attributed to you personally. We or Google will not merge this information with your personal data and will not disclose any of your personal data to any third party. You can prevent the storing and using of information in a cookie placed by Google by clicking on the following link http://www.google.com/ads/preferences and configuring your preferences there. For more information about Google privacy policies see www.privacy.google.com/intl/en/# and https://www.google.com/policies/privacy/?hl=en.
Third-party content
Our website may contain links to other websites operated by third parties and may include social media features such as Facebook and Twitter buttons (such as “Like”, “Tweet” or “Pin”). These third-party websites may collect information about you if you click on a link and the social media websites may automatically record information about your browsing behavior every time you visit a website that has a social media button. Your interactions with these features are governed by those third-parties’ privacy policies, not by this Cookie Policy. We do not control what personal information these third parties collect. Please review your privacy settings on your social media websites and think carefully before clicking on links which may direct you to a third-party website.
- Facebook Pixel: We use Facebook pixel to better track the traffic we receive from Facebook, and to measure the effectiveness of ads and sponsored posts. Facebook pixel will install more cookies on your device as long as you agree to the third-party cookies on our website. You can read more about Facebook Pixel at the following link https://developers.facebook.com/docs/facebook-pixel/implementation/conversion-tracking. For more information on Facebook’s privacy practices, see their Cookie Policy.
- LinkedIn Pixel (LinkedIn Insight Tag): We use LinkedIn pixel or LinkedIn InsightTag to better track the traffic we receive from LinkedIn and to measure the effectiveness of ads and sponsored posts. LinkedIn pixel will install more cookies on your device, as long as you agree with third-party cookies on our website. You can find more information on LinkedIn InsightTag in their Cookie Policy and their cookie table.
- Twitter Pixel: We use Twitter Pixel to better track the traffic we receive from Twitter and to measure effectiveness of ads and sponsored posts. Twitter pixel will install more cookies on your device, as long as you agree with third-party cookies on our website. You can find more information on Twitter Pixel in their Privacy Policy and their Cookie Use.
How can you block Cookies?
Most Internet browsers automatically accept Cookies, but you may be able to change the settings of your browser to stop accepting Cookies or to prompt you before accepting a cookie from the websites you visit. If you set your browser to reject Cookies, parts of our website may not work for you. Additionally, some of our advertising partners are members of the Network Advertising Initiative or the Digital Advertising Alliance. If you prefer to not receive targeted advertising, you may be able to opt out of some network advertising programs by visiting the Digital Advertising Alliance Opt-Out Page (http://optout.aboutads.info/?c=2&lang=EN) and the Network Advertising Initiative Opt-Out Page (http://optout.networkadvertising.org/?c=1#!/). Please note, depending on your type of device browser or browser, it may not be possible to delete or disable all Cookies and similar technologies on your device. Your selection of the “Do Not Track” option provided by your browser may not have any effect on our collection of cookie information for analytic and internal purposes, as we do not respond to Do Not Track signals. To learn more about browser tracking signals and Do Not Track please visit http://www.allaboutdnt.org.
You can change your browser settings to block or notify you when you receive a Cookie, delete Cookie, or browse our website using your browser’s anonymous usage setting. Please refer to your browser instructions or help screen to learn more about how to adjust or modify your browser settings. If you do not agree to our use of Cookies or similar technologies which store information on your device, you should change your browser settings accordingly. You should understand that some features of our websites may not function properly if you do not accept Cookies or these technologies.
By using our websites you consent to our use of Cookies and our processing information collected through such Cookies, in accordance with this Cookie Policy and our Privacy Policy. You can withdraw your consent at any time by deleting placed Cookies and disabling Cookies in your browser, or as explained below. Where required by applicable law, you will be asked to consent to certain Cookies and similar technologies before we use or install them on your computer or other device.
Your choices
You can decide to what extent we may use Cookies within the provision of our Services. Your choice options will depend on the purposes for which we use such Cookies. With regard to the use of analytics, marketing or personalization related Cookies you have in particular the following options.
You can use the Cookie Consent Manager to determine whether you consent to the use of cookies, web beacons, and similar technologies for analytics and advertising purposes. You can modify these settings or withdraw your consent at any time by accessing the “Cookie Settings” link located in the footer at the bottom of any Plume websites.
Furthermore, if you wish to deactivate the use of any Cookies, including Cookies that are operationally necessary, that we use within the provision of our Services, you may do so by using the settings in your browser or device, if this is supported by your browser or device. The settings must be made separately for each browser you use. Please note that you may not be able to use certain Services when you deactivate Cookies.
If you delete all Cookies on your device, any opt-out Cookies that have already been set will also be deleted, so that you will have to declare again any opt-outs that have already been declared.
Any questions?
We welcome all requests, suggestions and questions concerning our use of your information. All such communication should be directed to privacy@plume.com. You can also write to us at: 325 Lytton Ave., Palo Alto, CA, 94301, United States.